Heineken NV engages in the manufacture and distribution of alcoholic and non-alcoholic beverages. It offers products under the Heineken, Amstel, Desperados, Sol, Tiger, Birra Moretti, Affligem, Lagunitas, Mort Subite, Strongbow Apple Ciders, Orchard Thieves, Stassen, Bulmers, Old Mout and Blind Pig brands. It operates through the following geographical segments: Africa, Middle East and Eastern Europe; Americas; Asia Pacific; Europe; and Head Office and Other or Eliminations. The company was founded by Gerard Adriaan Heineken on February 15, 1864 and is headquartered in Amsterdam, the Netherlands.